Three weeks, one loud van and a shop the whole town can find.
Pip & Pop already had the right name. What they were missing was everything around it.
Start with the sign
If it can’t be read from the road, nothing else matters. We redrew the sign first, then the bags, then the van.
Be the same everywhere
Same red, same round letters, same voice. When someone sees the van and then the shop, it should feel like meeting the same person twice.