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Nonna Luma Gelato
2026
Big Scoop
How a corner gelato shop became the queue everyone films.

The results
412K
video views every month
3.1x
more weekend walk-ins
26
days to the first sold-out flavour
The story
Weekly flavour drops, filmed in one take, posted at the same time every Friday.
The problem
Nonna Luma made brilliant gelato and nobody outside the street knew. Their posts were menu photos and the odd sunny-day stock picture. Weekend sales were fine, weekday sales were quiet.
The idea
We gave every new flavour a tiny story and filmed it in one unbroken take: the scoop, the drip, the first bite from a regular. Same time every Friday, same three-second opening line, so people learned when to look.
What happened
Within a month the shop was selling out of the flavour of the week before lunch. Regulars started asking for names of flavours that didn’t exist yet, so we made those too. The owner now keeps a whiteboard of requests by the till.
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