Big Scoop

The problem

Nonna Luma made brilliant gelato and nobody outside the street knew. Their posts were menu photos and the odd sunny-day stock picture. Weekend sales were fine, weekday sales were quiet.

The idea

We gave every new flavour a tiny story and filmed it in one unbroken take: the scoop, the drip, the first bite from a regular. Same time every Friday, same three-second opening line, so people learned when to look.

What happened

Within a month the shop was selling out of the flavour of the week before lunch. Regulars started asking for names of flavours that didn’t exist yet, so we made those too. The owner now keeps a whiteboard of requests by the till.