Content
Splashdown Pools
2026
Lane Rules
A public pool made lane etiquette the funniest thing in town.
The results
1.8M
views on the lane series
64%
of new members came from video
30
short films in 12 weeks
The story
Thirty short films that taught newcomers which lane to pick, without a single sign.
The problem
Splashdown had a quiet reputation for grumpy lane politics. New swimmers were scared of picking the wrong lane, so many never came back after the first visit.
The idea
We made the rules a comedy series. Each 20-second film showed one very polite disaster: the diver in the slow lane, the kickboard in the fast one. The lifeguards played themselves.
What happened
Members quoted the films at the desk. The pool turned the best ones into a poster set and the front desk ran out of them in a week. New-member sign-ups climbed steadily for the whole season.