Paid
Sunday Lemon Co.
2025
Lemon Season
A squeezed-to-order lemonade brand, found by the right thirsty people.
The results
4.8x
return on ad spend
37%
cheaper per new customer
9
ad ideas tested every week
The story
Nine ad ideas a week, three survivors, and a budget that followed the winners.
The problem
Sunday Lemon Co. had spent months boosting posts and had little to show for it. Their ads all looked like their shop window: pretty, and quiet.
The idea
We built a weekly test rhythm. Nine short ad ideas went live on Monday, the three best kept running on Thursday, and the winners got the budget. Every loser taught us something about which words people actually clicked.
What happened
By week six the cost of a new customer had fallen by more than a third. The team now runs the same Monday routine in-house, with our template.