Growth
Peelable Studio
2026
Sticker Club
A sticker subscription that grew by word of mouth, on purpose.
The results
14K
subscribers
34%
joined through a friend
8
weeks to break even on ads
The story
A referral loop that gave both friends a free pack, and a monthly reveal fans film themselves.
The problem
Peelable’s subscribers loved the product but almost none told anyone. Growth depended on paid ads that cost more every month.
The idea
We rebuilt the first parcel around sharing: a spare pack marked ‘for a friend’, a code inside, and a monthly reveal card designed to be filmed.
What happened
A third of new subscribers now arrive through a friend, and the ad budget dropped by half without hurting sign-ups.
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