Content
Dial & Dust Audio
2025
Wavelength
Podcast-style product stories for a retro speaker brand.
The results
96K
episode plays
3.9x
longer time on site
6
episodes, all recorded on one table
The problem
Dial & Dust made lovely speakers but product photos were not carrying the story. People liked them and left.
The idea
We treated each speaker as a guest. A friendly host interviewed the maker, the repair person and one very loyal customer, and we cut each recording into an episode and three short clips.
What happened
Visitors who played an episode stayed nearly four times longer. Sales of the featured model doubled while the episodes ran.